OUR MISSION

At Nation’s Finest, our mission is to support America’s military veterans and their families with a comprehensive approach to housing, health and employment that helps them achieve self-sufficiency and reach their full potential.

OUR VALUES

RESPECT

Respect is crucial to our operation. We respect the veterans we serve, the partners and communities who help us, and our teammates at Nation’s Finest.

INTEGRITY

Integrity is not an option in our line of work; it is a requirement. Veterans trust us to help them, and we must answer that call honestly, without the intention of personal gain.

EMPATHY

Empathy drives our mission. Actively listening and displaying empathy to our clients enables us to better serve them. Showing empathy toward our co-workers fosters the strength of our team.

TRANSPARENCY

Transparency means making public information accessible and offering meaningful responses to questions about our organization and our operations.

INCLUSION

Inclusion is fundamental within our own workforce, our clients, and our community partners. It strengthens collaboration, ensuring a diverse set of opinions are represented when we make key decisions.

OUR HISTORY

Nation’s Finest has been providing veteran services since 1972. Our story started when four veterans returned home from Vietnam, only to realize that the support and services they needed were not available. They were also not being treated well by their fellow Americans when they got back.

The four veterans decided to create a nonprofit organization in Santa Rosa, California, to help fellow veterans who had fallen on hard times. This wasn’t a charity in their eyes, but a sacred duty never to leave a fallen brother or sister behind. The early members felt that allowing fellow veterans to be homeless, out of work, or lacking basic health care was a form of those veterans being left behind – something they couldn’t let stand. In 1972, with a grant of only $9,000 to start with, Flower of the Dragon was born.

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